The Downtown Encinitas Mainstreet Association, DEMA, just kicked off its environmental film festival for the summer this evening. On the first Thursday for the next 3 months, films with an environmental topic will be shown right in the center of downtown Encinitas.
The temporary screen is setup in the parking lot of the smog check station right next to the sidewalk and busy highway 101, in the path of walkers, runners, and the inebriated going to 1st street bar. All these people including the watchers are able to participate in the dialogue created by the film, which is the incredible thing about this activity; total exposure to the entire community. WELL DONE!
The film tonight was called Food Inc., which goes into detail of the food industry of the US. Without going too far into summarizing the movie, I’ll just say that it really highlights the power just a few companies have the US government and its citizens.
Watch the trailer if you’re so inclined: